Sunset over the ocean with the sun partially below the horizon and a pinkish-orange sky.

Hello!

Our hotelito was started to share our slice of paradise with the world.

As longtime visitors of this area, we envisioned La Joya as the kind of place we wanted to spend our time: laidback but elegant with great food and adventures at your doorstep. Over the years, and with the help of a generous community, we’ve found the best surf, hikes, ceremony, dining and adventure this coast has to offer – we think you’re going to love it here and can’t wait to show you around.”

A multigenerational family of five standing and sitting in front of a white wall outdoors, holding hands, surrounded by potted plants and trees, with a thatched roof house in the background.

Wanna know the full story?

Where

La Joya is located on Playa Escondida, the ‘hidden beach’ and is just a short golf cart ride from the nearby town of Sayulita, a Mexican tourism designated ‘Pueblo Magico’ or magical town, that draws travellers from around the globe for its beginner friendly surf, lively art, music and bohemian charm. 

Colorful papel picado banners hanging in the air with a tropical plant in the background.
A wooden sign reading 'LA JOYA' is situated among green tropical plants.

“A place apart”

*****

La Joya is a family run, 5-star reviewed business and with just 18 rooms, a serene beachside setting, bespoke services and thoughtful amenities, guests report unparalleled levels of comfort, taste, service and care. 

As a social enterprise seeking to disrupt tourisms trends that have an exploitive relationship on local communities, the project donates a share of profits to the local schools and indigenous communities while promoting environmental stewardship through water conservation, beach clean ups and limited use of disposable plastics.

Campfire on a sandy beach at sunset with rocks in the foreground and ocean in the background.
A person paddleboarding on calm ocean water with a cloudy sky in the background.

Instagram

Close-up of lush green banana plants with large leaves
A woman sitting on a wooden bench in a sauna, with her eyes closed, arms resting on her knees, dressed in a bikini, and a scenic view of green trees through the window behind her.
A man walking on the beach with a surfboard under his arm and a girl holding a surfboard walking ahead of him. The sand is light-colored, and the ocean waves are visible in the background under a clear blue sky.